The Merger Turmoil of PT. Pesona Traditional and PT. Tech-stay: Cultural Integration Toward Smart Hospitality
Keywords:
Organizational Culture, Change Management, Employee Resistance.Abstract
The hospitality industry is facing increasing pressure from digital transformation, shifting customer expectations, and growing demands for operational efficiency. In this context, smart hospitality has emerged as a strategy that integrates digital technologies with high-value service experiences. However, digital transformation within merger contexts often generates significant challenges related to organizational culture and human resources. This study aims to analyze the post-merger crisis between PT. Pesona Tradisional and PT. Tech-Stay, which formed PT. Hospitality Global Indonesia (HGI), particularly focused on cultural integration toward smart hospitality. The study concludes that the success of smart-hospitality mergers depends on human-centered, organizational development–based change management. It recommends participative change strategies, strengthened stakeholder management, and the gradual integration of high-touch and high-tech values to support sustainable merger outcomes in service industries within developing countries
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