Navigating Digital Transformation and Cultural Resistance at PT. Nusantara Textile Manufacturing (MTN)
Keywords:
Digital Transformation, Organizational Culture, Change ResistanceAbstract
This study analyzes the failure of digital transformation at PT. Manufaktur Tekstil Nusantara (MTN), triggered by the misalignment between radical innovation and a traditional bureaucratic culture. Using a qualitative library research method, the study employs the Burke-Litwin Model for causal diagnosis, the McKinsey 7S Framework for internal assessment, and the Stakeholder Matrix to map resistance. The results indicate that the failure resulted from prioritizing “Hard” elements (technology) over “Soft” elements (staff and shared values), leading to severe economic insecurity and resistance among senior employees. The analysis confirms that the lack of a proper “Unfreezing” phase and poor change leadership caused the stagnation. Consequently, the study proposes a recovery strategy based on Kotter’s 8-Step Model, emphasizing the need to re-establish urgency and build a guiding coalition to align digital competence with organizational culture.
References
Ashwini, J., & Joshi, P. P. D. (2025). Digital transformation and its effect on organizational culture. IOSR Journal of Business and Management (IOSR-JBM), 27(5), 51–56.
Azmy, A. (2023). Pengembangan Organisasi I: Teori dan Aplikatif pada Organisasi Bisnis. Omera Pustaka.
Banerjee, T., & Kumar, R. S. (2024). Digital transformation in textile & apparel: Leveraging Martech strategies within Industry 4.0. Journal of Informatics Education and Research, 4(3).
Harto, B., Rukmana, A. Y., Subekti, R., Tahir, R., Waty, E., Situru, A. C., & Sepriano. (2023). Transformasi Bisnis di Era Digital (Teknologi Informasi dalam Mendukung Transformasi Bisnis di Era Digital). PT. Sonpedia Publishing Indonesia.
Hartono, H., & Sasmoko. (2024). Navigating Business Evolution: A Comprehensive Guide to Industry 4.0 Transformation. PT Media Penerbit Indonesia.
Prima Jaya, F. (2025). Filsafat & Metodologi Penelitian.
Jaya, F. P. (2025). Pengembangan Organisasi dan Manajemen Perubahan: Sessi 1-3 [Materi Perkuliahan]. Sekolah Tinggi Ilmu Manajemen Indonesia Banjarmasin.
Lutfiani, N., Wijono, S., Purnomo, H. D., & Zakaria, N. A. (2025). Organizational readiness and barriers to digital transformation in Indonesian SMEs. APTISI Transactions on Management (ATM), 9(3), 256–266.
Munir, M. (2025). Analisis profesionalisme terhadap kepemimpinan dan kesiapan menghadapi perubahan organisasi: Suatu tinjauan literatur. EKOMA: Jurnal Ekonomi, Manajemen, Akuntansi, 4(2), 4653–4661.
Naincy, P. (2025). The impact of digital transformation on organizational culture. International Journal of Engineering and Techniques, 11(3), 131–199.
Prima Jaya, F. (2025). Filsafat & Metodologi Penelitian.
Purwanggono, C. J. (2024). Buku Ajar Manajemen Perubahan. PT Media Penerbit Indonesia.
Ruslan, & Wahyuningtyas, R. (2025). The effect of digital competence and knowledge sharing on digital transformation in the Greater Bandung TPT (Textile and Textile Products) industry. JOSS: Journal of Social Science, 4(2), 100–115.
Rustu, M. G., Ibrahim, R., Syahad, M., Umam, M. K., & Hidayati, T. (2025). Literature review: Strategi manajemen perubahan dan transformasi digital dalam pengembangan organisasi dan UMKM di era digital. JIMU: Jurnal Ilmiah Multi Disiplin, 3(4), 2001–2006.
Shao, Z., Zhang, L., & Li, X. (2025). Socio-cultural determinants in digital transformation: A quantitative study. Journal of Global Business Systems, 12(1), 45-67.
Sutra, D., & Mansur, A. (2025). Change resistance and acceptance in digital transformation of manufacturing industry: A systematic literature review. International Journal of Current Science Research and Review, 8(10).
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Ali Musana, Raipandi M, Wahyuni Febriyati, Bernadiktio Anugerah Sucipto, Aboneo Akhmad Ramdan, Della Ayu Permata Sari
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
