Why Social Commerce Tiktok Shop Was Closed By The Indonesian Government

Authors

  • syafril syafril Indonesian Academy of Secretary and Management Citra Nusantara Banjarmasin
  • Effiyaldi Effiyaldi Dinamika Bangsa University Jambi
  • Yemima Yemima Kristen University Palangka Raaya
  • Wahyudi Wahyudi Borneo Lestari University Banjarmasin
  • Selvanus Selvanus Institute of Economic Science Dahani Dahanai Buntok Indonesia
  • Hidayatullah As-Syahri Borneo Lestari University Banjarmasin
  • Hari Susanto Institute of Economic Science Sampit

Keywords:

Shadow Banning, Predatory Pricing, Dumping, Tiktok Shop, Social Commerce

Abstract

This research aims to find answers to why the Indonesian Government closed the Social Commerce Tiktok Shop. The approach in this research is descriptive qualitative using case study and literature study methods. This research aims to find answers to the problem formulation from various literary sources from books, scientific journals and other relevant news media. From the results of the research conducted, it can be seen that there are various reasons for the Indonesian government to close social commerce Tiktok shops, including violations in buying and selling activities at Tiktok shops such as predatory pricing, dumping and shadow banning which are detrimental to local MSME traders in Indonesia. It is hoped that this research will be a reference for future researchers regarding the Tiktok shop application with different variables.

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Published

2023-12-27